Out with the old and in with the new!
Marketing has broadened its methodologies and have broken many barriers in recent years thanks to the huge advancements mankind is making in the field of technology. From paper mediums, we have gone and ventured into digital media. Gone were the days when fliers, billboards, and pamphlets were the “thing.” Magazines are still well-loved, but not as much as e-Mags or e-News. Even radio and TV commercials are slowly falling into the background. We have entered an era where the internet reigns supreme – in entertainment, news, and advertising. Social media and video content are on the rise and there’s no stopping them.
So, let me ask you something: Are you alright with your dental company being left behind?
Obviously, your answer is NO. We won’t have it any other way. If you desire your dental company to prosper in the cutthroat industry of dental care, you have to be ready to fight with all you’ve got. Competition pops up here and there and there’s nothing you can do about it. The dental care industry is so rapidly growing that if you don’t do anything to seek attention, nothing will happen. Your company will just be seen as yet “another new clinic” that set up office in town.
You see, innovation and continuous advancement should always be something you yearn for in all your organizational ventures, including your marketing pursuits. Speaking of innovative marketing methodologies, one in particular is making the rounds in recent years. We’re talking about Search Engine Optimization – a marketing method we happen to know everything about.
As a brief overview, SEO is the art and science of making your company “visible” in the online world. There are hundreds of dental websites in existence, maybe even thousands – and then, there’s yours. What are the chances of Google choosing your website to be a part of the results page’s top ten? To be frank, saying you have a 1% chance of making it is pretty farfetched already – try 0.0001%.
That’s right. It is THAT hard to rank search engines nowadays.
That is, if done without any expert intervention.
With all that being said, I have two types of news to break to you. One is going to be good and well – you know how the other one is going to be. But since we’re not that cliché, we’re going to start with the good news.
Good news (if not the best) is that we happen to be the “expert intervention” you are looking for. Google’s our best friend and we’ve recently come to terms with what makes our BFF happy. When Google is happy with your website, it sure shows it. Google happens to share such happiness with 7.5 billion people globally – by ranking your website’s content. All you have to do to make it to that point is to know WHAT about websites search engines love and adore. We can easily help you with that part. Together, we can make your dental website become the apple in the eyes of search engines. With our expert and highly-skilled services and your top notch dental care services, we can make your dental facility the best there is in your town!
Now, it’s time for the bad news.
Re-read the third word of the sentence prior to this one and you’ll understand what we’re talking about.
T-I-M-E. It’s time, you’re right. Time is of the essence. You’re not the only one looking at innovating your marketing approach. In fact, another dental clinic may be viewing this very webpage as we speak. This doesn’t happen overnight. It’s a long-term marketing method that requires nurturing before it truly blooms to its utmost potential. If you want to get ahead of the game, compete early. The earlier you bag that number one spot in the SERPs, the better your life will be. Don’t take any chances; don’t try to compromise. Your path to success begins with saying YES to marketing.
So, how about it? Is your answer a yes or a no?
If it’s the big Y (and we’re hoping it is), give us a call or drop us a message. We’d love some good company. Get a free site audit pronto!