How To Improve Your Image Branding Strategy
If you ever want to make a name for yourself in the world of business or maybe just in your chosen industry, you have to remember one thing: Branding. The way you present your company to the buying public – product, personnel, spunk, and all – will have a lasting impact on how your business performs as a whole. Without doubt, a more cohesive and well put together branding image will build a more lasting foundation in the market. This proves to be true for all types of businesses, including dental clinics.
As a dental clinic, one of your most fearful concerns has probably got to do with market competition. Like, seriously. A single town can make do with one or two dental clinics but unfortunately, you get around ten or twenty other competitors in the neighbourhood. This limits the number of patients you have coming in through your door. Plus, with fewer patients, you also experience a harder time trying to gain regulars which are supposed to be the bread and butter of your business. In this kind of business environment, there is only one way to survive – and that is to become the preferred dental clinic in town.
But how are you supposed to do that? Is it even possible to convince other people that you’re the better service provider in town despite not having them try your services?
Well, there are ways to bypass human consciousness and positively influence people’s perception of your business. You can make them think of your brand in a better light without forcing them to try it. In fact, when people get drawn towards your branding efforts, it is only natural that they’d want to check it out for themselves. You don’t even have to force them into it anymore. In order to make this possible, here are a couple of activities that we believe will help boost your dental clinic’s image branding strategy.
Flaunt The Results
I mean, there’s nothing wrong with boasting about good outcomes right? When your services are that good, it would be a big advantage on your clinic’s part if you can show it realistically to people who are interested. Take note that I purposely used the word “realistic” in the last sentence.
When I say realistic, I do mean that you should flaunt real, attainable, and practical results – not those over-the-top dental photos that have been Photoshopped to perfection. While billboards and flyers should feature appealing images that perfectly reflect the ideals of your company, it may also let people misconstrue how the service works. You may be giving them unrealistic expectations. So instead of just giving them photographs of picture-perfect teeth, make sure that you actually have proof that it’s attainable.
For starters, maybe you can try to improve your own dental health to the very best you can or make sure that everyone who works for the company has got that killer smile. When we say company image branding, we do mean that you should embody your business’s ideals and promises down to the dot. If you’re trying to convince others that you’re the living proof of good dentistry, then make sure you have something to show for it – flaunt that gorgeous smile!
Be Consistent Across All Marketing Platforms
What people hate more than lies is inconsistency. Why? It’s because when a person lies, you know straight up that they’re doing the wrong thing. However, when a person is being vague, you really don’t know how you should react or how you should interpret the entire situation. This is why I think that it’s a graver sin to be inconsistent than to be a liar. When you’re inconsistent, you continually drag people along this crazy ride that doesn’t move forward and doesn’t turn back. If you want your dental clinic to be remembered by many, the first thing you should do is to achieve synchronicity in all your campaigns. You have to make sure that each and every effort you put forth is aligned to your common goals.
Traditional and digital marketing methods go hand-in-hand. Although most people prefer advertising online these days (since the market is remarkably bigger and more diverse, after all), there are still businesses who remain traditional and stick to paper marketing or other real-world marketing methods like product testing. Regardless of the methods used, you have to make sure that you approach everything consistently. You have to be consistent with your pricing, service administration, attitude at work – everything. This is even more crucial for businesses that have more than one branch. This consistency is what patients will remember you by. And more often than not, it is what’s going to keep them coming back over and over again.
Choose Marketing Visuals That Have Lasting Impact
When it comes to designing marketing materials and planning how they should be distributed/posted, make sure that you choose materials that are visual in nature. People are more likely to process visual information faster than everything else, after all. Also, make sure that this visual is something that can strongly be associated with your company; don’t just go around and choose the next thing your eyes fancy. Designs, logos and such also embody your brand. The more effective you are at selecting them, the more chances you have of gaining market attention. Just check out the biggest brands, for example!