Social media is a pretty big thing nowadays – well, if not the biggest. Everywhere you look, people seem to be meddling with their smartphones and we can pretty much guess what they’re on about. If they’re not posting an update of their own, they’re probably skimming through their newsfeeds looking at other people’s updates. Really, in this day and age, it’s more surprising to hear about someone who doesn’t have a single social media account.
The internet has given way for a lot of things. News definitely travels faster nowadays; communication has become easier, even distance is becoming shorter by the day. It’s only a matter of time before the word “impossible” becomes totally extinct in people’s vocabulary. Well, let’s just hope that’s an exaggeration.
Anyway, social media has been breaking barriers in communication and interconnectedness. People of all kinds from all places are forming new friendships everyday. Before, seldom will you find a Westerner becoming best friends with someone from Southeast Asia overnight. Or, see someone from a European country give advice or comment about a Middle-eastern issue. The world is becoming smaller and its happening right before our very eyes. And who do we have to thank? Well, we have Facebook, Twitter, Instagram, LinkedIn, Tumblr, and many, many more. But hey, who’s counting?
Another major breakthrough – and one we believe you and your dental company is most interested about – is in the field of marketing. Social media has opened up a lot of opportunities for businesses to venture into local and international markets – your dental company being one that can really take advantage of this situation.
Just think about it. If you stick to advertising your dental services through classic (or should I say overused?) marketing methods such as local commercials and paper advertisements, you’re really limiting your company’s potential. The most you can do with flyers is to pass them around people passing by a single street. A billboard may be bigger but that doesn’t necessarily make it a better way to advertise your services. Compared to these rather expensive methods to market your dental clinic’s services, investing in social media campaigns is a much more feasible and productive option. We’re not just talking about reaching hundreds of people here. We’re talking about thousands – maybe even hundreds of thousands!
The best part is that it may even cost you just half of what you’d normally spend on traditional marketing approaches.
How can you build your dental clinic’s image via social media though? Is there a specific process to it? Where do you even start?
True enough, the road to achieving social media popularity surely is a tough one. When you decide to plunge in, you have to be prepared to go against hundreds of other dental companies like yours – some may even be operating in the same area as you. All of you will be seeking one thing: Public attention.
The outcome of the battle will be decided with whoever brings “more” to the table – more strategies, more gimmicks, more interesting content, etc. To do this, you need a powerful and talented marketing team to back you up. However, hiring one can be pretty damaging on the company’s pockets. Surely, it is not a cost you can readily afford at the drop of a hat.
Or, is it?
Nobody ever said anything about hiring. Try outsourcing. Surely, there are agencies willing to lend their powerful and talented social media marketing experts to your company. In fact, you’re looking at one right now.
That’s right. With your support and cooperation, we can help your dental company achieve social media domination. Along with it, are the many advantages your company may receive which include: improved brand/image awareness, increased web traffic, increase in potential patients, and more organic leads.
We have been in the industry long enough (more than a decade, in fact) to know how the market works, how it easily fluctuates with time, and what gets consumers hooked. With your ideas and our skills, we can definitely make things happen.
If you’re interested to know more about this service, feel free to leave us a message or give us a ring. We’d be more than happy to discuss our services with you!